Single, fresh out of college and living in New York City, Adam Sachs and Dan Osit should have been in the prime of their dating lives.

Instead, they found themselves hanging out night after night with the same group of college friends. Meeting new people, they quickly learned, was hard. And the prospect of shopping for romance on an online dating site seemed scary and a little desperate.

So Sachs and Osit, both 25, came up with their own idea: an online dating site where groups of friends could register to go on low-pressure group dates with others looking to meet new people. “In real life, we don’t create our own blind dates,” Sachs said. “In nature, this is the way we behave.”

The New Jersey natives turned their idea into Ignighter – a new application they launched on the social networking site Facebook – to help friends set up group dates. The concept has been successful enough to prompt the pair to quit their jobs and launch Ignighter as a full-fledged dating Web site.Their concept is part of a growing trend in the lucrative online dating market – harnessing the power of friends. Several sites are tapping into the idea that most real-world relationships begin, like it or not, with the help and influence of friends and family.

Cybermatchmaking is serious business. Internet dating is a $649 million industry and the number of dating sites is booming as niche sites pop up offering to match singles based on their religion, profession, hobbies and races.

Some 11 percent of all Internet users and 37 percent of those who are single and looking say they have used a dating Web site; 17 percent say they’ve married or entered into a long-term relationship with someone they met online, according to a 2006 survey by the Pew Internet & American Life Project, a nonprofit group that studies Internet use.

But the Internet dating industry is changing. Traditional dating sites are facing growing competition from MySpace, Facebook and other social networking sites that offer free ways for users to meet potential love interests.

Sachs and Osit, the developers of Ignighter, first took their idea to Facebook. The popular networking site allows Web developers free reign to introduce no-cost tools for Facebook users to do everything from play Scrabble to compare movie tastes and communicate with friends.

The pair introduced Ignighter on Facebook in late November. Several thousand users from the U.S. to Canada and Australia have signed up with their friends. Groups browse online through the profiles other groups registered through the service. If they find a group in their area that looks interesting, they arrange a date.

Stephanie Frasco, 25, and two of her friends recently met three guys through Ignighter. The date was safer and less stressful than a one-on-one blind date, she said.

“It wasn’t like a match made in heaven. But, we all had a good time,” said Frasco, of New York City.

Sachs and Osit recruited a veteran online dating executive to help them turn the service into a profit-making Web site. Sachs and Osit each quit their corporate jobs in New York to concentrate on launching the new dating site. The friends, both single, are also using Ignighter to look for love. They have been on several group dates with women they met through the Ignighter application on Facebook.

There haven’t been any love matches yet. But a recent group date at a bar in Manhattan may lead to something more, Sachs said. “We all really had a great time. I think we’re going to see them again soon,” Sachs said.

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